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Adobe Brand Social Team - Digital Strategy Adobe is an established tech giant facing a universal challenge in tech: engaging and resonating with the emerging, more savvy generation of tech users. Following a three-day opportunity to shadow Cass Taylor, a Purpose Marketing Lead, I identified a blue ocean strategy for the brand social team to revitalize Adobe’s social experience and begin to change the way Adobe interacts with its creative users. While the idea hasn’t been fully executed yet, it has been shopped around the company and presented to the CMO and Marketing Directors who have expressed interest to continue conversations on the project. Please download the project fully in order to view animations and videos. https://www.elizawastcoat.com/work/onaxmeta monthly 0.5 2022-03-29 https://images.squarespace-cdn.com/content/v1/6230e7ddd507256b64df62b6/22136ca1-dc3f-4568-ac41-c7ff384456f0/257794485_501901210818381_3961485286613252443_n.jpg Work - ONA Creative x Meta Elevate https://images.squarespace-cdn.com/content/v1/6230e7ddd507256b64df62b6/03049cbb-02a4-4e4a-8914-fdebb6ff9cba/274557220_320693736687248_1315674195792972030_n.jpg Work - ONA Creative x Meta Elevate https://images.squarespace-cdn.com/content/v1/6230e7ddd507256b64df62b6/4f4420ce-e3a5-4390-a257-db12dec836df/245225012_293083602412438_7033250175943734486_n.jpg Work - ONA Creative x Meta Elevate https://images.squarespace-cdn.com/content/v1/6230e7ddd507256b64df62b6/719dfee8-d290-4db0-961b-c2048a957bf8/273670705_471152528082175_1010168024002444507_n.jpg Work - ONA Creative x Meta Elevate https://images.squarespace-cdn.com/content/v1/6230e7ddd507256b64df62b6/7e06ffeb-2bbe-420f-9368-85a699a85c79/273562082_1826230187569249_7466071175479645064_n.jpg Work - 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