Brand Development. Digital Strategy. UX/UI Layouts. Creative Directing. Marketing Campaigns. Video Production. Pitching.
A Sneakerhead’s Paradise is a subscription-based service that allows sneakerheads to purchase highly sought-after sneakers at below-average retail prices. Working with this start-up in college, I took the opportunity to attend an incubator program during the summer of my Junior year.
Over a 6-week course, I was tasked with refining the brand’s mission, redeveloping the brand’s creative design, renewing the company website, and using pitch opportunities to bring in spending money for the company.
Following my year-long affiliation with the start-up, we won more than $5,000 in pitch competitions and raised $30,000 in investor funding. See below for an overview of my work (please note, some of this work is no longer live and has changed since I left the company).
Director.
Using funds awarded in a Lehigh Eureka! Pitch Competition, I produced and directed a photoshoot and music video to create impactful content to use for our digital marketing efforts.
Creative Strategist.
I oversaw the creative execution of both projects, choosing locations, creating mood boards and scripts, and styling the models. I also designed and printed the t-shirts and jean jacket seen in the music video.
Brand and Merchandising Design.
I saw a unique opportunity to tie together three Lehigh-founded companies within a similar industry:
Academy Entertainment Group (music label)
SCHEUgENG (Creative Studio)
Valvetronic Designs (Valved Exhaust Systems)
Sneaker culture has been closely tied with hip-hop culture for decades. Partnering with a Creative Studio, we set out to celebrate what sneaker culture has become and how it interacts with our daily lives.
We celebrated the launch of the video at a local club with a live performance from Pierce and a popular DJ in the Lehigh area. There was a gathering of around 80 people who enjoyed their night celebrating this exciting and different music video. Since its launch, the video has received 5,000+ views from paid promotions on YouTube.
