Brand Development & Storytelling, Digital Strategy, UX/UI Layouts, Video Production.
Larger Than Yourself is a collaborative space for brave people to share how they are helping small ideas become powerful movements. Their mission is to amplify the impact of their stories and inspire the courage in others to reimagine industries, lead with purpose and challenge the status quo.
Small Ideas. Brave People. Powerful Movements.
Trends show that year on year we are consuming exponentially more video content on social media. With that in mind, it’s important for brands to build video content that enhances their credibility and speaks to their target audience. To celebrate the platform’s first six months in action and its first 30 stories, I sought out an opportunity to tell the brand’s story through spoken word. For this project I was responsible for:
Briefed copywriter to craft a narrative that reflected the story of the brand and its current roster of guests.
Sourced video footage and briefed the video editor on both pre and post-production deliverables.
In order to make sound recommendations for Larger Than Yourself’s social media strategy, I analyzed four months of data using Bayesian A/B testing. After creating an in-depth digital report for the client, we made successful changes to the overall digital strategy which allowed the founder, Thibault Manekin, to pursue more authentic connections with his audience. Post-analysis, we saw an increase in followers by 18%.