Campaign Concept. Insight Gathering. Social Strategy. Content Creation.
Partnering for Women’s History Month, in this campaign we celebrated women athletes whose history is rooted in Los Angeles. Launching across social media, I used my sporting knowledge to guide the content strategy by providing valuable insights and research. I was then tasked with overseeing the production of all assets on social, sourcing imagery and working with designers.
Campaign Video
Working directly with a brand strategist, copywriter, and video editor at ONA Creative, I sourced and selected the clips utilized in this video. I also was responsible for providing the insight and research behind the copy, helping to make edits where needed to match with clip selection.
Cross-Platform Storytelling
Each week, we delivered a new story with a specific Olympic & Paralympic sports theme. We celebrated some of the first Olympic sports and some of the newest. Creating content to be platform-specific, we made sure that user experience was a high priority. Be it a Twitter thread, an Instagram carousel, or TikTok video, the stories remained cohesive across all the LA28 social channels.
Athlete Engagement
